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Fresh pineapple market : From the banal of the vulgar

Loeillet Denis, Dawson Carolina, Paqui Thierry. 2011. Fresh pineapple market : From the banal of the vulgar. In : Proceedings of the Seventh international pineapple symposium, Johor Bahru, Johor, Malaysia, July 13-15, 2010. Abdullah Hassan (ed.), Bartholomew Duane P. (ed.), Latifah Mohd Nor (ed.). Louvain : ISHS [Belgique], 587-594. (Acta Horticulturae, 902) ISBN 978-90-6605-277-2 International Pineapple Symposium. 7, Johor Bahru, Malaisie, 13 Juillet 2010/15 Juillet 2010.

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Résumé : The fresh pineapple international market has grown in a very impressive way in the last 10 years. This success story has been mainly lead by innovation and good management of the distribution chain. However, since 2008, this trend is changing and the growth is nowadays starting to slow down, even decrease. The reasons for this new trend, besides climatic reasons or even economic recession in importing countries, are mostly related to the import price crisis. Fresh pineapple, due to its democratisation, is becoming cheaper as volumes increase, as sources diversify creating heterogeneous quality and as the fruit becomes ordinary and mass consumption.

Classification Agris : E70 - Commerce, commercialisation et distribution
E21 - Agro-industrie

Auteurs et affiliations

  • Loeillet Denis, CIRAD-PERSYST-UPR Systèmes bananes et ananas (FRA)
  • Dawson Carolina, CIRAD-PERSYST-UPR Systèmes bananes et ananas (FRA)
  • Paqui Thierry

Autres liens de la publication

Source : Cirad - Agritrop (https://agritrop.cirad.fr/561784/)

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