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A cross cultural study in Senegal on acceptance of traditional drink made of hibiscus

Bechoff Aurélie, Cisse Mady, Fliedel Geneviève, Declemy Anne-Laure, Ayessou Nicolas, Akissoé Noël, Touré Cheikh, Bennett Ben, Pintado Manuela, Pallet Dominique, Tomlins Keith I.. 2014. A cross cultural study in Senegal on acceptance of traditional drink made of hibiscus. In : Report on the AFTER Congress: Promoting traditional African foods: innovations, quality and market access. ESP-UCAD, CIRAD, AAFEX. Dakar : UCAD-CIRAD, Résumé, 1 p. AFTER Congress. 1, Dakar, Sénégal, 11 November 2014/12 November 2014.

Poster
[img] Published version - Anglais
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Abstract Poster Aurélie Bechoff. AFTER Congress Dakar Senegal novembre 2014.pdf

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[img] Published version - Anglais
Access restricted to CIRAD agents
Use under authorization by the author or CIRAD.
ID585253P.pdf

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Matériel d'accompagnement : 1 poster

Abstract : This work is a baseline study on the cross cultural differences between consumers of European and African origin for Hibiscus drinks that took place before the reengineering phase. The consumer acceptance of Hibiscus sabdariffa L. drink made from red calices of either local (Ordinary) or Sudanese origin (pure or mixed) and either as syrup or a infusion was explored. The acceptability of the drink was tested by European and African consumers in Dakar, Senegal. There were no differences between consumers of African and European origin in terms of clusters of 'liking'. However European consumers were more likely to be syrup likers, consume Hibiscus drinks the least often and purchase Hibiscus juice in bottles. Africans consumers were more likely to prefer juice, consume Hibiscus drinks more frequently and purchase it in sachets. (Texte intégral)

Classification Agris : E73 - Consumer economics
Q04 - Food composition

Agence(s) de financement européenne(s) : European Commission

Programme de financement européen : FP7

Projet(s) de financement européen(s) : African Food Tradition Revisited by Research

Auteurs et affiliations

  • Bechoff Aurélie, CIRAD-PERSYST-UMR Qualisud (FRA)
  • Cisse Mady, UCAD (SEN)
  • Fliedel Geneviève, CIRAD-PERSYST-UMR Qualisud (FRA)
  • Declemy Anne-Laure
  • Ayessou Nicolas, UCAD (SEN)
  • Akissoé Noël, UAC (BEN)
  • Touré Cheikh, Association Afrique Agro Export (SEN)
  • Bennett Ben, NRI (GBR)
  • Pintado Manuela, Universidade Catolica Portuguesa (PRT)
  • Pallet Dominique, CIRAD-PERSYST-UMR Qualisud (FRA)
  • Tomlins Keith I., NRI (GBR)

Source : Cirad-Agritrop (https://agritrop.cirad.fr/585253/)

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