Process and product innovation in the cold chain : methods of marketing R and D projects

Cremille I., Gaillard J., Raoult-Wack Anne-Lucie, Lucas Thiphaine, Chourot J.M., Commère B.. 1997. Process and product innovation in the cold chain : methods of marketing R and D projects. In : The preservation of frozen food quality and safety throughout the distribution chain = [La préservation de la qualité et la sécurité dans la chaîne de distribution des produits alimentaires congelés]. CEE. s.l. : s.n., pp. 59-64. The Preservation of Frozen Quality and Safety Throughout the Distribution Chain. 3, Leeds, Royaume-Uni, 26 September 1997/27 September 1997.

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Autre titre : Processus et production de l'innovation dans la chaîne du froid : les méthodes de marketing dans les projets de recherche et développement

Abstract : The marketing of R&D projects proposes methods of adapting the technological offer to a market not yet in existence, as the technical innovation to be launched at the end of the R&D project will cause a disturbance to the existing market. We will first examine the different phases of the R&D marketing approach: 1- internal analysis (construction of the "marketing specifications") 2- external analysis (surveys of industrialists after market segmentation) 3- exploitation (R&D action plan proposal, preparation for introducing the innovation in the segment(s) of the market concerned) 4- refreshing (updating of the study after a few months). We will then discuss the first results obtained after a 5- month study into the marketing of the CIRAD-Cemagref project dealing with the development of immersion treatment processes to improve the quality of frozen materials. (Résumé d'auteur)

Mots-clés Agrovoc : Technologie alimentaire, Projet de développement, Innovation, Développement de produit, méthode

Classification Agris : Q01 - Food science and technology
Q80 - Packaging

Auteurs et affiliations

  • Cremille I.
  • Gaillard J.
  • Raoult-Wack Anne-Lucie
  • Chourot J.M.
  • Commère B.

Autres liens de la publication

Source : Cirad - Agritrop (

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