Economic impact of direct marketing and contracts: The case of safe vegetable chains in northern Vietnam

Wang Huaiyu, Moustier Paule, Thi Tan Loc Nguyen. 2014. Economic impact of direct marketing and contracts: The case of safe vegetable chains in northern Vietnam. Food Policy, 47 : pp. 13-23.

Journal article ; Article de revue à facteur d'impact
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Quartile : Q1, Sujet : AGRICULTURAL ECONOMICS & POLICY / Quartile : Q1, Sujet : ECONOMICS / Quartile : Q2, Sujet : FOOD SCIENCE & TECHNOLOGY / Quartile : Q3, Sujet : NUTRITION & DIETETICS

Liste HCERES des revues (en SHS) : oui

Thème(s) HCERES des revues (en SHS) : Economie-gestion

Abstract : The paper investigates the respective impacts on incomes of contractual arrangements, direct sales and spot marketing for ''safe vegetable'' farmers in northern Vietnam. It is based on a survey of 137 periurban vegetable farmers that was analyzed using different econometric methods to correct selection biases. Direct sales and contractual arrangements have a significant positive impact on income compared to spot marketing. Contracts have less impact on income compared to direct sales. It is recommended that policies be formulated to stimulate direct dealings between farmers and consumers, which enhance consumer confidence in terms of quality and translate into higher farmer income than anonymous exchanges or contracts. (Résumé d'auteur)

Mots-clés Agrovoc : légume, Qualité, Agriculture périurbaine, Commercialisation, Revenu de l'exploitation, Consommation alimentaire, Comportement du consommateur, Vente directe, Agriculture contractuelle, Enquête sur exploitations agricoles

Mots-clés géographiques Agrovoc : Viet Nam

Mots-clés complémentaires : Sécurité des aliments

Classification Agris : E73 - Consumer economics
E72 - Domestic trade
E80 - Home economics and crafts
Q04 - Food composition

Champ stratégique Cirad : Axe 3 (2014-2018) - Alimentation durable

Auteurs et affiliations

  • Wang Huaiyu, Beijing Institute of Technology (CHN)
  • Moustier Paule, CIRAD-ES-UMR MOISA (FRA)
  • Thi Tan Loc Nguyen, VAAS (VNM)

Source : Cirad - Agritrop (

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