Masuku M.B., Kirsten Johann F., Van Rooyen C.J., Perret Sylvain.
2002. Contractual relationships between smallholder sugarcane growers and millers in the sugar industry supply chain in Swaziland.
In : Annual Conference Agricultural Economics Association of South Africa, Bloemfontein, South Africa,18-20 september 2002
Résumé : This paper proposes and analyses a model of relationships between smallholder sugarcane growers and the millers in the Swaziland sugar industry supply chain. In particular, it identifies the behavioural factors that contribute to the level of satisfaction that sugarcane grouwers perceive in their relationship with the millers. Using, recursive models and multiple regression analysis, the results indicate that higher levels of trust lead to higher levels of cooperation that, in turn, lead to higher levels of commitment by the smallholder growers to the business relationship. Cooperation is also an antecedent of the benefits and of the satisfaction that these growers gained from the relationship. These results agree with a priori theory that trust, cooperation strategic benefits, commitment and absence of opportunistic behaviour are essential elements for a successful relational exchange. The findings of this study imply that both cane growers and millers, need to focus on initiating, signalling and disclosing their behaviours in an effort to improve their relationship with each other. A relationship founded on trust and mutual respect is more likely to succeed than a relationship of convenience suported by legal contingencies. Therefore, relationships characterised by trust and physical and psychological commitment as well as cooperation between exchange parties is more important for mutual benefit and good quality relationship.
Mots-clés Agrovoc : canne à sucre, petite exploitation agricole, industrie du sucre, modèle
Mots-clés géographiques Agrovoc : Afrique du Sud
Classification Agris : E16 - Économie de la production
U10 - Informatique, mathématiques et statistiques
Auteurs et affiliations
- Masuku M.B., University of Pretoria (ZAF)
- Kirsten Johann F., University of Pretoria (ZAF)
- Van Rooyen C.J., University of Pretoria (ZAF)
-
Perret Sylvain, CIRAD-TERA-REV (ZAF)
ORCID: 0000-0002-8411-3656
Autres liens de la publication
Source : Cirad - Agritrop (https://agritrop.cirad.fr/512378/)
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