Value chain analysis and actors mapping: Case of Tunisia

Dhehibi Boubaker, Souissi Asma, Frija Aymen, Ouerghemmi Hassen, Alary Véronique, Idoudi Zied, Rudiger Udo, Rekik Mourad, Zied Dhraief Mohamed, Oueslati Zlaoui Meriem, Mejri Rihab, Ouji Mourad. 2023. Value chain analysis and actors mapping: Case of Tunisia. Montpellier : CGIAR Initiative on Agroecology, 42 p. (CGIAR Initiative on Agroecology)

Résumé : This research work was implemented under the CGIAR Initiative on “Transformational Agroecology across Food Land and Water Systems” in the frame of the WP3 “Inclusive Business Models and Financing Strategies” led by the International Center for Agricultural Research in the Dry Areas - ICARDA. The aim of the work package 3 is to develop an inclusive Business Model that facilitates the agroecological transition through potential value chains. The objective of this report is to analyze, map and select the main value chains with potential to integrate the agroecological transition. The methodology is based on the secondary data analysis, rapid value chains analysis, agroecological assessment, focus group discussions and participatory approach with the main stakeholders. This report is organized in four sections: Section 1 provides an overview of the descriptive national statistics on kef and Siliana governorates. Section 2 presents the results obtained from the focus group discussions conducted at the living lab level. Section 3 analyzes, maps, and selects the main value chains with potential to integrate the agroecological principles. A SWOT analysis is also performed in this section and finally, section 4 concludes and provides a proposed business model value chain. As mentioned, a participatory approach was adopted through 4 focus group discussions at the living lab level and at the value chain level with all the relevant stakeholders through the organization of two workshops in Kef and Siliana governorates. The first focus group took place on October 5th, 2022, in El Kef (GDA Sers Rural Women) followed by three others focus groups on Seliana where the living lab is represented by SMSA 'Ankoud El Khir', SMSA ETTAWEN and SMSA Kouzira. These focus groups were organized on November 1st, 2nd, and 3rd, 2022. The selection of the value chains by the members of the living lab was done according to a global evaluation matrix prioritizing the value chains based on a set of predefined criteria (economic, social, and environmental) of impact and feasibility. In the second step of the participatory approach, two workshops on main value chains identification, prioritization and actors mapping took place on December 8thand 15th, 2022 in Siliana and El Kef (North-West Tunisia). The number of participants was 33 and 30, respectively, in Kef and Siliana. The results of the focus group discussions have revealed that the main value chains selected are cereal, olive oil and sheep. Honey VC and Fig tree VC were also chosen. In the plenary sessions of the workshops, the attendants were asked to choose the value chains the most adapted to the region based on economic, social, and environmental criteria and three VC were chosen: The olive oil and sheep in Kef and the olive oil and honey in Siliana. In terms of added value, olive oil VC and Honey VC have a great potential to valorize local products especially in Siliana. Sheep meat VC allows the small breeders to have a regular income. It is an activity anchored in the traditions of the region and with important social values (meat lamb consumed in the periods of celebration). Different agroecological practices such as rotation, crop diversification, forage association, inputs reduction, recycling, etc., are revealed by the farmers interviewed during the focus group discussions. The 13 agroecological principles applied to the five value chains selected by the participants are discussed and identified during the focus groups. Finally, the business model proposed based on the participatory approach with the main stakeholders in both locations is olive oil labelling. The objective of the business model is to encourage the olive producers of SMSA to produce a labeled olive oil to improve their revenues, enhance livelihoods and create a system of values that includes geographic location.

Mots-clés libres : Value chain analysis, Actors, Agroecology, Tunisia

Auteurs et affiliations

• Dhehibi Boubaker, ICARDA (TUN)
• Souissi Asma, ICARDA (TUN)
• Frija Aymen, ICARDA (TUN)
• Ouerghemmi Hassen, ICARDA (TUN)
• Alary Véronique, CIRAD-ES-UMR SELMET (FRA) ORCID: 0000-0003-4844-5423
• Idoudi Zied, ICARDA (TUN)
• Rudiger Udo, ICARDA (TUN)
• Rekik Mourad, ICARDA (TUN)
• Zied Dhraief Mohamed, INRAT (TUN)
• Oueslati Zlaoui Meriem, INRAT (TUN)
• Mejri Rihab, INRAT (TUN)
• Ouji Mourad, INRAT (TUN)

Source : Cirad-Agritrop (https://agritrop.cirad.fr/608687/)

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