Geographical indications: protection of a name or a logo? A risky shift

Marie-Vivien Delphine, Casabianca François. 2022. Geographical indications: protection of a name or a logo? A risky shift. In : Actes de la conférence Perspectives mondiales sur les Indicateurs Géographiques = Conference Proceedings Worldwilde Perspectives on Geographical Indications. FAO, CIRAD. Montpellier : FAO-CIRAD, 31-33. Perspectives mondiales sur les indications géographiques, Montpellier, France, 5 Juillet 2022/8 Juillet 2022.

Résumé : A Geographical Indication (GI) is an official sign protecting a name referring to a place, granting an exlusive right of use in the market. Through the evolution of the countries implementing this intellectual property right, we observe that logos are increasingly added to the official recognition of the protected names. The question is then “are GI procedures protecting a name or a logo”? We analyze the diversity of situations worldwide (Europe, Asia, Africa and South- America). Logos are supposed playing two roles: informing customers and helping public authorities to regulate the markets and implement controls. However the accumulation of information on the label seems to dilute the protection of the name, putting at risk its reservation, with some countries only enforcing the exclusive right on the logo, leaving the name free of use, questioning the mere nature of GI.

Auteurs et affiliations

• Marie-Vivien Delphine, CIRAD-ES-UMR INNOVATION (FRA) ORCID: 0000-0003-3981-969X
• Casabianca François, INRAE (FRA)

Source : Cirad-Agritrop (https://agritrop.cirad.fr/602382/)

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