Van de Kop Petra, Sautier Denis.
2006. Regional identity : An overview.
In : Origin-based products : Lessons for pro-poor market development. Van de Kop Petra (ed.), Sautier Denis (ed.), Gerz Astrid (ed.). CIRAD, KIT
Résumé : This chapter provides an overview of the use of regional identity as a value-adding strategy in agricultural diversification. We refer to the products involved as 'regional products' or 'origin products'. They may (or may not) be identified by an official label or specific brand. Official recognition is not the determining factor: many regional products have survived for a long time through the undocumented practices of producers, merchants and consumers (Bérard and Marchenay, 2004). What is essential is that these products have their own identity and have specific characteristics, reputation and quality that make them distinct from other products.
Classification Agris : E70 - Commerce, commercialisation et distribution
E14 - Économie et politique du développement
Champ stratégique Cirad : Axe 3 (2005-2013) - Alimentation accessible et de qualité
Auteurs et affiliations
- Van de Kop Petra, KIT (NLD)
-
Sautier Denis, CIRAD-TERA-UPR Qualités et territoires (FRA)
ORCID: 0000-0003-1615-5747
Autres liens de la publication
Source : Cirad - Agritrop (https://agritrop.cirad.fr/533474/)
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