Gerz Astrid, Boucher François.
2006. Mantecoso cheese in Peru : Organizing to conquer the national market.
In : Origin-based products : Lessons for pro-poor market development. Van de Kop Petra (ed.), Sautier Denis (ed.), Gerz Astrid (ed.). CIRAD, KIT
Résumé : This case study describes how the production of specialty cheese evolved in northern Peru, in a context of high competition and product imitation. It shows how the development of this cheese relied on individual and collective innovations in processing, marketing and organizational arrangements. The local cheese production system has been able to mobilize resources to protect the image of its product and to strengthen its market competitiveness. Mantecoso is a semi-fresh cheese produced by small dairies in the Department of Cajamarca. It is a typical cheese of this region - a local identity symbol. It has a strong reputation throughout the country, so might benefit markedly if it were registered as a geographical indication. Mantecoso cheese involves: - The use of specific local know-how in milk production and processing, and, - A cluster of many small firms, which cooperate in some aspects and compete in others. These firms are urged to develop better coordination to address common interests such as quality and market development (Boucher, 2004).
Classification Agris : E70 - Commerce, commercialisation et distribution
E14 - Économie et politique du développement
Champ stratégique Cirad : Axe 3 (2005-2013) - Alimentation accessible et de qualité
Auteurs et affiliations
- Gerz Astrid
- Boucher François, CIRAD-TERA-UPR Qualités et territoires (MEX)
Autres liens de la publication
Source : Cirad - Agritrop (https://agritrop.cirad.fr/533476/)
[ Page générée et mise en cache le 2022-04-28 ]
