Governance of sustainability standards in new farmers collective's brands: The case of Occitania dairy sector. Farmers' brands and sustainability standards

Teixeira Da Silva Siqueira Tiago, Gonçalves Amélie, Bouroullec-Machado Mélise, Mur Lisa. 2023. Governance of sustainability standards in new farmers collective's brands: The case of Occitania dairy sector. Farmers' brands and sustainability standards. Cahiers Costech (6), 24 p.

https://doi.org/10.34746/cahierscostech179

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Résumé : This paper questions the implementation of sustainability standards in five brands established by farmers collectives located in Occitania, France. It analyses the content of the standards and their governance. It is based on a qualitative approach using semi-structured interviews and an analysis of documents regarding each brand' standards. It uses a framework based on the literature about the governance of international sustainability standards in agriculture. Our results highlight the variety of the standards adopted and their hybrid public-private governance. These new brands not only display the image of a local product but also integrate environmental claims, using both predefined general standards and tailor-made ones.

Mots-clés Agrovoc : durabilité, gouvernance, secteur agro-alimentaire, industrie laitière, marque commerciale, certification, développement durable, norme, normes environnementales

Mots-clés géographiques Agrovoc : France, Languedoc-Roussillon

Mots-clés complémentaires : Occitanie

Mots-clés libres : Sustainability, Gouvernance, Standards, Regulation, Dairy, France

Classification Agris : L01 - Élevage - Considérations générales
E70 - Commerce, commercialisation et distribution

Champ stratégique Cirad : CTS 2 (2019-) - Transitions agroécologiques

Agences de financement hors UE : Institut National de Recherche pour l'Agriculture, l'Alimentation et l'Environnement, Conseil Régional Occitanie

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