La concentracion de las queserias rurales de Cajamarca : retos y dificultades de una strategia colectiva de activacion vinculada con la calidad

Boucher François, Requier-Desjardins Denis. 2002. La concentracion de las queserias rurales de Cajamarca : retos y dificultades de una strategia colectiva de activacion vinculada con la calidad. . s.l. : Colloque International sur les Systèmes Agroalimentaires Localisés (SYAL), 22 p. Colloque International sur les Systèmes Agroalimentaires Localisés (SYAL), Montpellier, France, 16 Octobre 2002/18 Octobre 2002.

Titre anglais : Rural cheesemakers of Cajamarca: challenges and hurdles of a grassroots organization strategy for improved product quality

Résumé : As globalization pushes rural agribusiness towards ever higher competitiveness. Consequently, Latin America has seen the emergence of rural agribusinesses in areas where they make up local food production systems, i.e. special types of production systems and clusters. Our paper explores such systems' ability to put available resources to work in order to sharpen their businesses' competitive edge. The resources involved in our case study include the local territory, i.e. the grazelands and tourist attractions, segments of local stakeholders, and the typical mantecoso cheese, a symbol of local identity, to mention but a few. An additional local resource however can be found in mantecoso cheese quality, if initiatives from local stakeholders and the milk producers' associaton, combined with the creation of a collective trademark, are successful. Still, the simultaneous presence of several disparate groups of players, and the complex web of vertical and horizontal relations among them, strongly favor a coordinated approach before a "quality pact" can be reached as the key to market success.

Mots-clés Agrovoc : secteur agroindustriel, petite entreprise, fromage, label de qualité

Mots-clés géographiques Agrovoc : Pérou

Mots-clés complémentaires : Groupement de producteurs, Savoir-faire

Classification Agris : E21 - Agro-industrie
E16 - Économie de la production

Auteurs et affiliations

• Boucher François, CIRAD-TERA-AFM (FRA)
• Requier-Desjardins Denis, C3ED (FRA)

Source : Cirad - Agritrop (https://agritrop.cirad.fr/529880/)

Métriques

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