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The productivist rationality behind a sustainable certification process: evidence from the Rainforest alliance in the Ivorian cocoa sector

Lemeilleur Sylvaine, N'Dao Youssoupha, Ruf François. 2015. The productivist rationality behind a sustainable certification process: evidence from the Rainforest alliance in the Ivorian cocoa sector. International Journal of Sustainable Development, 18 (4) : pp. 310-328.

Journal article ; Article de revue à comité de lecture
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Liste HCERES des revues (en SHS) : oui

Thème(s) HCERES des revues (en SHS) : Economie-gestion

Abstract : The pattern of sustainable standard diffusion has received much attention from social science researchers. We contribute to existing literature with a case study on the Rainforest Alliance (RA) initiative in the Ivorian cocoa sector. We scrutinise the RA standard, by drawing on seminal contributions on the pervasive effects of information asymmetry in markets (Akerlof, 1970) and on the inherent uncertainty of credence properties (Darby and Karni, 1973). We examine the uncertainty surrounding standard compliance, in particular the capacity to enforce the standard. We argue that the translation of principles into auditable technical specifications is very rough. Furthermore, our empirical results from producer surveys show that criteria addressing the productivity issue receive more attention than environmental issues. In a context where chocolate companies are extremely interested in ensuring sustainable supplies, we argue that certification, proclaimed to be in the name of sustainability, is mainly perceived as a productivity-enhancing tool. (Résumé d'auteur)

Mots-clés Agrovoc : Theobroma cacao, Durabilité, certification des plantes, certification, Marché, Productivité, gestion des ressources naturelles, Politique de développement, Développement agricole, Forêt tropicale humide, Participation communautaire

Mots-clés géographiques Agrovoc : Côte d'Ivoire

Classification Agris : D50 - Legislation
E14 - Development economics and policies
P01 - Nature conservation and land resources
E10 - Agricultural economics and policies

Champ stratégique Cirad : Axe 3 (2014-2018) - Alimentation durable

Auteurs et affiliations

  • Lemeilleur Sylvaine, CIRAD-ES-UMR MOISA (FRA) ORCID: 0000-0003-4855-7644
  • N'Dao Youssoupha, Montpellier SupAgro (FRA)
  • Ruf François, CIRAD-ES-UMR INNOVATION (FRA)

Source : Cirad-Agritrop (https://agritrop.cirad.fr/576452/)

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