Evaluating the impact of direct sales on farms' sustainability: A comparison of metropolitan and overseas France

Luis Camille, Aubert Magali. 2023. Evaluating the impact of direct sales on farms' sustainability: A comparison of metropolitan and overseas France. Review of Agricultural, Food and Environmental Studies, 104 : 243-271.

Résumé : In the face of growing demand for local products, farmers are developing direct sales. Our research examines the impact of this strategy on farms' sustainability. Focusing on the market gardening sector, we compare metropolitan France and its overseas departments: Martinique, Guadeloupe, and Reunion. These insular economies must meet national and European requirements for healthy and local production while complying with specific organizational and geographic conditions. If direct selling is considered an innovation, we first identify the factors, such as characteristics of farmers and their farm, determining its adoption. While establishing the link between such an innovation and performance, we study the impact of direct sales on farms' sustainability, inspired by the IDEA method. We use representative farm data from 2010 and 2016 and perform a propensity score matching coupled with a difference-in-difference analysis. While the impact of direct sales on sustainability is effective in metropolitan France, more nuanced results are observed in insular economies. Whatever the location, direct sales provide a response to consumers' expectations in terms of product diversification. While direct sales are initially associated with product processing and tourism, these activities are gradually abandoned, in particular, because of the skills necessary to their realization. In metropolitan France, direct selling modifies the relationship with certifications by developing organic production to the detriment of other types of certification. It is also accompanied by output and employment growth. Our results question the role that the environment in which farmers evolve plays in the sustainability dynamics of farms in island economies.

Mots-clés Agrovoc : vente directe, évaluation de l'impact, durabilité, système d'exploitation agricole, gestion de l'exploitation agricole, exploitation maraîchère, économie agricole, évaluation de la durabilité

Mots-clés géographiques Agrovoc : France, Martinique, Guadeloupe, La Réunion

Mots-clés libres : Direct sales, IDEA method, Island economies, Innovation, Propensity score matching, Difference-in-differences

Classification Agris : E20 - Organisation, administration et gestion des entreprises ou exploitations agricoles
E70 - Commerce, commercialisation et distribution
E10 - Économie et politique agricoles

Champ stratégique Cirad : CTS 5 (2019-) - Territoires

Agences de financement hors UE : Office Français de la Biodiversité

Projets sur financement : (FRA) Approches globales pour limiter l'utilisation des produits phytopharmaceutiques

Auteurs et affiliations

• Luis Camille, CIRAD-PERSYST-UPR HortSys (MTQ) ORCID: 0000-0001-5121-3442 - auteur correspondant
• Aubert Magali, INRAE (FRA)

Source : Cirad-Agritrop (https://agritrop.cirad.fr/604782/)

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