Direct sales suit producers and consumers' interests in Vietnam

Moustier Paule, Thi Tan Loc Nguyen. 2010. Direct sales suit producers and consumers' interests in Vietnam. In : From community to consumption: new and classical themes in rural sociological research. Bonanno Alessandro (ed.), Bakker Hans (ed.), Jussaume Raymond (ed.), Kawamura Yoshio (ed.), Shucksmith Mark (ed.). Bingley : Emerald, 185-197. (Research in rural sociology and development, 16) ISBN 978-0-85724-281-5

Résumé : Direct farmer-consumer relationships have been mostly described in the Western world. They are reviewed as efficient forms of resistance to global distribution chains, in particular as regards farmer incomes, consumer trust in product safety, and solidarity between farmers and consumers. Research was carried out in Vietnam to measure the importance of this type of sales in the vegetable sector and how farmers and consumers perceive it relative to other forms of supply. Consumer surveys and focus groups were conducted as well as inventories of vegetable retail point of sales and a case study of a farmer group based on in-depth interviews with group leaders. Consumers buying directly from farmers desire product freshness and the ability to receive specific information relative to product origin and safety. Farmers value direct retail sales because it enables higher incomes. Yet, only the wealthiest farmers have access to this type of sales as it requires renting their own outlet shops or market stalls. Direct farmer to consumer sales in Vietnam may be viewed as a first step toward an interpersonal food distribution system providing an alternative to faceless mass chain-market distribution.

Mots-clés géographiques Agrovoc : Viet Nam

Classification Agris : E73 - Économie de la consommation

Champ stratégique Cirad : Axe 3 (2005-2013) - Alimentation accessible et de qualité

Auteurs et affiliations

• Moustier Paule, CIRAD-ES-UMR MOISA (FRA) ORCID: 0000-0003-2916-6496
• Thi Tan Loc Nguyen, RIFAV (VNM)

Source : Cirad - Agritrop (https://agritrop.cirad.fr/557094/)

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