Acceptability of re-engineered Kong products by consumers of African origin living in France

Fliedel Geneviève, Maraval Isabelle, Lahon Marie-Christine, Forestier N., Grabulos Joël, Boucher Mathilde, Ayessou Nicolas, Pintado Manuela, Tomlins Keith I.. 2015. Acceptability of re-engineered Kong products by consumers of African origin living in France. In : D 5.4.2. “Report on near-market consumer testing of new improved products and substitutes in Europe”. Project AFTER “African Food Tradition rEvisited by Research”.. projet AFTER. s.l. : Union Européenne, 14 p.

Résumé : Consumer acceptance of three re-engineered Kong products compared to a traditional one was explored. No difference was observed among the re-engineered products regarding their overall acceptability (average score of 6-7: like slightly-like moderately). The traditional one differed from the three others with a least score of 4.9. Three groups of consumers were identified using a Cluster Analysis: Re-engineered Kong likers (34%), Traditional Kong dislikers (25%) and Kong indifferent likers (42%). The most liked Kong product was the liquid smoke re-engineered one (KRLS) for 69% of traditional Kong dislikers, while it was as most liked as the salted re-engineered one (KRS) for 78% of all likers. The least liked Kong product was the traditional one (KT) for 37% of Kong indifferent likers, 91% of re-engineered Kong likers, and for 56 % of traditional Kong dislikers. A majority of consumers would most likely buy this product if easily available: 81% of Kong likers, 68% of Re-engineered Kong likers and 50% of Traditional Kong dislikers.

Classification Agris : E73 - Économie de la consommation
S01 - Nutrition humaine - Considérations générales

Auteurs et affiliations

• Fliedel Geneviève, CIRAD-PERSYST-UMR Qualisud (FRA)
• Maraval Isabelle, CIRAD-PERSYST-UMR Qualisud (FRA)
• Lahon Marie-Christine, CIRAD-PERSYST-UMR Qualisud (FRA)
• Forestier N.
• Grabulos Joël, CIRAD-PERSYST-UMR Qualisud (FRA)
• Boucher Mathilde, CIRAD-PERSYST-UMR Qualisud (SEN)
• Ayessou Nicolas, ESP (SEN)
• Pintado Manuela, Universidade Catolica Portuguesa (PRT)
• Tomlins Keith I., University of Greenwich (GBR)

Source : Cirad-Agritrop (https://agritrop.cirad.fr/586333/)

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