Choices of wine consumption: measure of interaction terms and attributes

Aubert Magali, Meuriot Véronique. 2009. Choices of wine consumption: measure of interaction terms and attributes. Enometrica, 2 (2) : 51-60.

Résumé : Interpreting interaction terms in econometric modelling is fussy. Even if logit or probit models are the most used modelling consumers' choice, they omit interaction e_ects among explanatory variables in the choice process. These blended e_ects are however declared in the modi_cations of consumption decision. The di_culty is to interpret coe_cients associated to these e_ects (interaction variables). To solve this problem, we propose a decision rule enforceable whatever the nature of the estimators. We build a convenient decision rule. We carry out an application of this decision rule to the choices of the wine consumers confronted with increasingly sophisticated products.

Mots-clés Agrovoc : vin

Mots-clés géographiques Agrovoc : France

Classification Agris : E73 - Économie de la consommation

Champ stratégique Cirad : Axe 3 (2005-2013) - Alimentation accessible et de qualité

Auteurs et affiliations

• Aubert Magali, INRA (FRA)
• Meuriot Véronique, CIRAD-ES-UMR MOISA (FRA)

Source : Cirad - Agritrop (https://agritrop.cirad.fr/555827/)

Métriques

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