Effectual behaviour and frugal innovations: Learning from women cocoa farmers in South West Cameroon

Boutiller Sophie, Mathe Syndhia, Geitzenauer Maria. 2024. Effectual behaviour and frugal innovations: Learning from women cocoa farmers in South West Cameroon. International Journal of Entrepreneurship and Small Business, 52 (1) : 86-115.

Liste HCERES des revues (en SHS) : oui

Thème(s) HCERES des revues (en SHS) : Economie-gestion

Résumé : Women's entrepreneurship is on the rise in Africa although the obstacles they face in setting up new businesses and in running these businesses are significantly higher than those faced by men. Women usually decide to become entrepreneurs out of an economic necessity, and at the same time, out of a lack of other options. But academic literature on women entrepreneurs also states that some specific qualities of women are very crucial for their success as entrepreneurs despite their significantly harsher circumstances. In order to understand women entrepreneurship strategies, this article presents the study of women entrepreneurs in a male-dominated cash crop industry, in cocoa production in Cameroon. The results demonstrate that women, despite all the additional obstacles they face, adopt effectual behaviour to develop solutions adapted to their respective situations, through frugal innovations. Our results demonstrate that women's innovative capacities reduce the risks of the negative effects of shocks and disasters on their households. The highlights of the study are as follows: 1) women are significantly disadvantaged regarding their access to resources; 2) innovations by women entrepreneurs are driven by effectual behaviour; 3) effectual behaviour drives the development of various frugal innovations.

Mots-clés Agrovoc : adoption de l'innovation, fève de cacao, système d'exploitation agricole, revenu de l'exploitation, exploitation agricole familiale, petite exploitation agricole, innovation agricole, innovation, femme, rôle des femmes, participation de la femme, Theobroma cacao

Mots-clés géographiques Agrovoc : Cameroun

Mots-clés libres : Women's entrepreneurship, Cocoa, Cameroon, Frugal innovation, Effectuation

Classification Agris : E90 - Structure agraire
E80 - Économie familiale et artisanale

Champ stratégique Cirad : CTS 5 (2019-) - Territoires

Auteurs et affiliations

• Boutiller Sophie, ULCO (FRA)
• Mathe Syndhia, CIRAD-ES-UMR INNOVATION (GHA) ORCID: 0000-0002-6981-514X - auteur correspondant
• Geitzenauer Maria, IITA (CMR)

Source : Cirad-Agritrop (https://agritrop.cirad.fr/608914/)

Métriques

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