Fruit and vegetable industry : Out with segmentation and in with "strategic assortment reduction"

Loeillet Denis. 2009. Fruit and vegetable industry : Out with segmentation and in with "strategic assortment reduction". Fruitrop (English ed.) (167) : 2-3.

Résumé : 'Les rencontres annuelles des expéditeurs de fruits et légumes' (Annual meetings of fruit and vegetable shippers) were held in Marseilles on 2 and 3 April at the initiative of Scoopeven. This year, stress was laid on main trade trends, the requirements of large retail chains and the question of pesticides. The considerable variety of participants and the fact that the MC often played too obtrusive a role could have resulted in an event of no interest. But this was not the case, thanks to a few contributions that made it possible to address in an open, relaxed atmosphere the main questions faced by the sector.

Mots-clés Agrovoc : fruits, légume

Classification Agris : E70 - Commerce, commercialisation et distribution

Champ stratégique Cirad : Axe 3 (2005-2013) - Alimentation accessible et de qualité

Auteurs et affiliations

• Loeillet Denis, CIRAD-PERSYST-UPR Systèmes bananes et ananas (FRA)

Source : Cirad - Agritrop (https://agritrop.cirad.fr/550147/)

Métriques

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