Bignebat Céline, Ali Koç Ahmet, Lemeilleur Sylvaine. 2009. Small producers, supermarkets, and the role of intermediaries in Turkey's fresh fruit and vegetable market. Agricultural Economics, 40suppl. s1 : 807-816.
Version publiée
- Anglais
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Quartile : Q3, Sujet : ECONOMICS / Quartile : Q3, Sujet : AGRICULTURAL ECONOMICS & POLICY
Liste HCERES des revues (en SHS) : oui
Thème(s) HCERES des revues (en SHS) : Economie-gestion
Résumé : A wide range of empirical studies show the extent to which the rise of supermarkets in developing countries transforms domestic marketing channels. In many countries, the exclusion of small producers from so-called dynamic marketing channels (that is, remunerative ones) has become a concern. Based on data collected in Turkey in 2007 at the producer and the wholesale market levels, we show that intermediaries are important to understanding the impact of downstream restructuring (supermarkets) on upstream decisions (producers). Results show first that producers are not aware of the final buyer of their produce, because intermediaries hinder the visibility of the marketing channel, thereby restricting a producer's choice to that of the first intermediary. Econometric results show that producers who are indirectly linked to the supermarkets are more sensitive to their requirements in terms of quality and packaging than to the price premia compensating the effort made to meet standards. Therefore, the results lead us to question the role of the wholesale market agents who act as a buffer in the chain and protect small producers from negative shocks, but who stop positive shocks as well, and thereby reduce incentives.
Mots-clés Agrovoc : fruits, légume
Mots-clés géographiques Agrovoc : Türkiye
Classification Agris : E70 - Commerce, commercialisation et distribution
Champ stratégique Cirad : Axe 3 (2005-2013) - Alimentation accessible et de qualité
Auteurs et affiliations
- Bignebat Céline, INRA (FRA)
- Ali Koç Ahmet, Adkeniz University (TUR)
- Lemeilleur Sylvaine, CIRAD-ES-UMR MOISA (FRA) ORCID: 0000-0003-4855-7644
Autres liens de la publication
Source : Cirad - Agritrop (https://agritrop.cirad.fr/552771/)
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