Business-to-business relationships in the vegetable marketing system of Ho Chi Minh City (Vietnam)

Cadilhon Jean-Joseph. 2005. Business-to-business relationships in the vegetable marketing system of Ho Chi Minh City (Vietnam). s.l. : University of London, 396 p. Thesis Ph. D. : University of London

Résumé : Strong economic growth, rapid urbanisation and changing food consumption patterns are significantly modifying fresh food marketing systems in Asia. In Ho Chi Minh City (Vietnam), tie widespread belief that vegetables are a source of food hazards has led authorities to encourage the modernisation of markets to improve food safety and quality standards. Previous research has identified that supermarkets entering developing countries are introducing new purchasing methods, based on the development of strategic supplier relationships, rather than adversarial trading relationships encountered in traditional supply chains. However, other research has shown the importance of business relationships between traders in traditional marketing channels. These relationships exist to manage risks linked with product seasonality and opportunistic behaviour. This thesis focuses on identifying the nature of existing trading relationships between stakeholders in the vegetable supply chains to Ho Chi Minh City and their impact on the performance of the different supply chains. A survey of 124 tomato and lettuce wholesalers was implemented followed by case studies of three supply chains to traditional wholesalers and two supply chains to Metro Cash & Carry and Big C supermarket. Cluster analysis, multiple linear regression and binomial logit regression on the quantitative data and analysis of the case study qualitative data helped identify business relationship components that were linked with performance variables. Results from the analyses show that information sharing, trust among stakeholders, length of the trading relationship and the capacity of the supplier to innovate and be flexible to the customer's needs are important components which can have a positive impact on the performance of the supply chains. Relationships between modern distribution outlets and their vegetable suppliers do not differ greatly from relationships existing in the traditional supply channels. The major innovation introduced by these modern distribution outlets is their focus on the reduction of waste.

Mots-clés Agrovoc : légume, marketing, circuit de commercialisation, produit alimentaire, urbanisation, vente en gros, tomate, salade, étude de cas, supermarché

Mots-clés géographiques Agrovoc : Viet Nam

Classification Agris : E70 - Commerce, commercialisation et distribution

Champ stratégique Cirad : Axe 3 (2005-2013) - Alimentation accessible et de qualité

Auteurs et affiliations

• Cadilhon Jean-Joseph, CIRAD-FLHOR-UPR Horticulture (FRA)

Source : Cirad - Agritrop (https://agritrop.cirad.fr/527620/)

Métriques

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