Retail market prices of fonio reveal the demand for quality characteristics in Bamako, Mali

Dury Sandrine, Meuriot Véronique, Fliedel Geneviève, Blancher Sandy, Bore Guindo Fanta, Drame Djibril, Bricas Nicolas, Diakite Lamissa, Cruz Jean-François. 2007. Retail market prices of fonio reveal the demand for quality characteristics in Bamako, Mali. In : Pro-poor development in low-income countries : food, agriculture, trade and environement. 106th EAAE Seminar, October 23-27, 2007, Montpellier-Palavas, France. EAAE, CIRAD. Montpellier : CIRAD, 15 p. EAAE Seminar. 106, Montpellier, France, 25 Octobre 2007/27 Octobre 2007.

Résumé : African consumers' expectations concerning quality of food products are great. In spite of constrained budgets, we showed that market retailed prices revealed quality preferences of the consumers and not only production costs. In very poor countries like Mali, food innovation is limited by the very low purchasing power of the population. However, technological food product or process innovations are possible and sometimes valuable. Demand driven innovation may lead to open new markets, opportunities for small and medium scale enterprises and to improve consumers' welfare. Based on this assumption, technical research was done to provide new food products. In this paper, using both sensory test and a hedonic price approach, we estimated consumer demand for different characteristics of fonio, a West African cereal, and showed that poor consumers do have quality requirements and actually pay for it. We showed that the shadow or hedonic price paid for quality characteristics is small but significant. A comparison of sensory test and market study showed a convergence between what people say they prefer and what they really pay for. Results were consistent and showed directions for technological improvement of the product and its production process. The Partial Least Square method was used to estimate hedonic prices of the different modalities of fonio quality traits. This method was interesting since it solved the Ordinary Least Square method's colinearity problems.

Mots-clés Agrovoc : Digitaria exilis, qualité, produit alimentaire, consommation alimentaire, enquête auprès des consommateurs, analyse organoleptique, prix à la consommation, étude de marché, fonio

Mots-clés géographiques Agrovoc : Mali, Afrique occidentale

Classification Agris : E73 - Économie de la consommation
E70 - Commerce, commercialisation et distribution

Auteurs et affiliations

• Dury Sandrine, CIRAD-ES-UMR MOISA (FRA) ORCID: 0000-0001-9052-6441
• Meuriot Véronique, CIRAD-ES-UMR MOISA (FRA)
• Fliedel Geneviève, CIRAD-PERSYST-UMR Qualisud (FRA)
• Blancher Sandy
• Bore Guindo Fanta, IER (MLI)
• Drame Djibril, IER (MLI)
• Bricas Nicolas, CIRAD-ES-UMR MOISA (FRA) ORCID: 0000-0002-7627-3852
• Diakite Lamissa, IER (MLI)
• Cruz Jean-François, CIRAD-PERSYST-UMR Qualisud (MLI)

Source : Cirad - Agritrop (https://agritrop.cirad.fr/541692/)

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